It is easier to address the want of the patient rather than convincing him to tell what he needs. Every clinic experiences the dilemma of what does value actually mean for the patient. What does a patient want when they enter a dental clinic? Broadly speaking value represents the weight your social reputation, infrastructural reputation, the professionalism of your welcome team and the communication skills which includes your complete consultation. All these basically give the patient an idea about the value creation in his/her eyes. Many a times his want outsells everything else. We all can gradually learn to inculcate these skills with due course of time. Here is a pneumonic for VALUE addition for the patient V- Vision A- Affordability L- Laughter U- Ultimate result E- Experience Vision is something from the patient's perspective as in how important does the patient feel about the treatment after the consultation. Affordability of the patient is a big criterio...